Success Story

Industry

Nonprofit

How the Institute for Humane Studies Scaled Event Registration

4,000

Registrants per semester

70

Programs hosted per semester

7,938

Feedback surveys collected in a single year

Overview

The Institute for Humane Studies (IHS) works with thousands of scholars on hundreds of campuses nationwide, hosting dozens of events every semester with thousands of registrants. They made the switch from manual data entry and complex event registration processes to streamlined, Salesforce-integrated forms with FormAssembly.

Cumbersome processes

Challenge

IHS partners with professors to advance higher education’s core purpose of intellectual discovery and human progress, hosting +70 events per semester across the US with thousands of registrants. Their administrative tools didn’t integrate with Salesforce, requiring multiple steps and costing their staff hours in manual data entry. With a goal to scale their programs and expand their reach, IHS needed a different solution.

There’s no way that we could have scaled with manual data entry. The amount of time our organization was spending on this process wasn’t a good investment. We were in need of a new method and ways to streamline data entry”

Rebecca O’Sullivan

Senior Product Manager, Performance Measurement & CRM

Salesforce-integrated event registration

Solution

Using FormAssembly’s Salesforce integration and Prefill functionality, IHS has streamlined their registration process for both attendees and staff.

“We devised a way to leverage FormAssembly’s flexibility and create a single form that prefills Campaign information so our events team can have a registration form as soon as they create the Campaign record. We also figured out how to make the form automatically turn into a waitlist form by again using the Salesforce Prefill Connector,” O’Sullivan said.

Auto-generating forms allow IHS to maintain standards for accurate data collection, even when their staff are not physically present at an event. Additionally, staff can now rely on one single multi-tasking form, instead of having to clone forms for thousands of participants.

The features IHS relies on

With work hours and manpower saved, they’ve expanded their reach and impact around the country

Salesforce integration

Using FormAssembly’s Salesforce Connector, IHS can provide access to faculty members, who need program enrollment data without exporting large reports. Staff can send prefilled URLs to faculty to see live SFDC data populated in forms.

Learn More

Prefill connector

IHS relies heavily on FormAssembly’s Prefill Connector for their registration forms. They match campaign IDs and verify existing Salesforce contacts for registrants. Using the Connector in conjunction with conditional fields, they can communicate in a form when a program is at capacity.

Learn More

FormAssembly support

IHS relied on the Customer Success team to help navigate any questions or quirks that they experienced during setup. The extensive collection of documentation and resources available enabled the team to get answers fast.

“Customer support has been phenomenal; that’s what I tell people when I’m sharing about FormAssembly,” O’Sullivan said.

Learn More

Transform your tiresome processes.

Talk to a FormAssembly expert today.