An embedded form is a form that is integrated directly into a web page or application. Unlike pop-up or standalone forms, embedded forms are seamlessly incorporated within the content, allowing users to interact with the form without navigating away from the current page.
Key features
- Integration: Embedded forms are part of the webpage’s HTML, making them an inherent element of the site’s layout and design.
- Visibility: Since they are directly on the page, they are always visible to users, increasing the likelihood of interaction.
- User Experience: Provides a smooth and uninterrupted experience as users can fill out the form without being redirected or interrupted by pop-ups.
- Customization: These forms can be styled and customized to match the look and feel of the website, ensuring a consistent user experience.
Examples
- Contact Forms: Placed on a company’s contact page to allow visitors to reach out without leaving the site.
- Subscription Forms: Embedded within blog posts or sidebars to encourage users to sign up for newsletters or updates.
- Registration Forms: Included on event or webinar pages to collect attendee information directly within the event details.
- Feedback Forms: Placed at the end of articles or on product pages to gather user feedback seamlessly.
Importance of embedded forms
Embedded forms play a crucial role in enhancing user engagement and conversion rates. By being a natural part of the web page, they reduce friction for users, making it easier for them to provide their information. This ease of access and integration can lead to higher submission rates and more effective data collection. Additionally, embedded forms help maintain a cohesive and professional look, as they are designed to align with the overall design and branding of the website.
How to embed your form
Embedding forms on your website involves integrating form HTML code directly into your web page’s structure. This process ensures the form is seamlessly incorporated into the page, providing a smooth user experience. Here are the steps to embed a form:
1. Create Your Form:
Using Form Builders: Tools like Google Forms, JotForm, or FormAssembly allow you to create forms easily. These platforms usually provide an option to generate embed code for your form.
Custom HTML: If you prefer to code your form manually, write the HTML for your form, including necessary fields and submit buttons.
2. Generate Embed Code:
Form Builders: Once your form is ready, look for the embed option. This will generate a piece of HTML or JavaScript code that you can embed into your website.
Example (Google Forms): After creating a form, click on the “Send” button, select the “<>” embed icon, and copy the provided HTML code.
Custom HTML: Ensure your form HTML is complete and functional, ready to be embedded directly.
3. Add the Embed Code to Your Web Page:
Access Your Website’s HTML: Open the HTML file of the web page where you want to embed the form. You can do this through your content management system (CMS) like WordPress, or by directly editing the HTML files if you manage your website manually.
Locate the Embed Location: Identify where on the page you want the form to appear. This could be within a specific section, like a sidebar, footer, or main content area.
Paste the Embed Code: Insert the copied embed code into the HTML at the desired location. Ensure it is within the <body> tags but outside of any conflicting elements.
See how to embed your form with FormAssembly.