It’s those small details that take a brand from so-so to memorable, and every interaction your audience has with your brand—whether it’s a form, a survey, or a thank-you message—is a chance to reinforce your brand. This blog looks at 3 of the most important brand details you can hone in on to leave a strong impression.
What’s a Branding Enhancement?
Branding enhancements are the subtle yet impactful changes that strengthen your brand’s visual and emotional connection with your audience. These include everything from adding logos to customizing themes and personalizing messages. Together, these elements build trust and make your brand memorable.
Key Enhancements for Branding
Adding Logos
Logos are the cornerstone of brand identity. They visually communicate who you are and help users instantly recognize your materials. Here are the key logo types every brand should leverage:
Primary Logo: Your main logo design, used on official documents and internal company platforms.
Secondary Logo: A simplified variation for flexible use, such as on mobile or small spaces.
Submark Logo: A compact version, often used for watermarks or social media profiles.
Favicon: The tiny icon that appears in browser tabs, tying your digital presence together.
Pro Tip: Use high-resolution logos and optimize their size to maintain quality across various platforms.
Customizing Themes and Backgrounds
Color schemes and visual consistency play a massive role in user perception. By incorporating your brand’s colors and patterns, you can create a cohesive visual experience.
Use your brand’s color palette in form headers and buttons and add background images that reference your primary or secondary color pallete for surveys or landing pages to make them visually engaging.
Keep the design clean and focused—too many elements can distract users from the main purpose. If you’re trying to generate leads, the form should be the obvious focus of the page.
Personalized Thank-You Messages
The thank-you page or message is often overlooked, yet it’s a golden opportunity to reinforce your brand. A personalized message with your logo, colors, and brand tone makes the experience memorable.
See how CVS incorporates color, images, tone and logos in their thank you email. Not only that, they use the opportunity to further drive engagement with a survey.
Pro Tip: Include a call-to-action in your thank-you message, such as a survey about their experience, or visiting your website, or referring others to the service for a special gift.
Step-by-Step Branding Tips
Here’s how you can implement these branding enhancements effectively:
- Access Your Form Builder: Log into your preferred form-building platform (e.g., FormAssembly).
- Add Your Logo: See our tutorial blog on adding a logo to your form.
- Customize Themes:
- Apply your brand’s colors to headers, buttons, and backgrounds.
- Preview to ensure consistency and readability.
- Watch this video to see how to build and save your own custom themes.
- Personalize Messages:
- Use your brand’s tone and logo in thank-you messages.
- Add a CTA (and make it creative) to encourage further interaction.
Real-Life Applications: Creative Branding Beyond the Basics
Branding isn’t just about logos or color schemes—it’s about creating an experience that resonates with your audience. Here are some inventive ways to leverage branding through forms, that we’ve seen tailored for higher education and nonprofit organizations:
Dynamic Donor Thank-You Experiences
Take the donor experience to the next level with branded, interactive thank-you pages. After a donation, surprise your donors with a custom thank-you video from your team or a brief, heartfelt message from a beneficiary. Add interactive elements like a “Where does your donation go?” infographic, or allow donors to track the impact of their gift through dynamic updates. These small personalized touches not only reinforce your brand’s mission but also deepen emotional engagement.
Personalized Enrollment or Application Paths
For higher ed institutions, the application or enrollment process can often be a one-size-fits-all experience. Why not customize it? Imagine a prospective student filling out a form that adapts based on their interests or previous interactions.
For example, if they previously attended an open house, the form could greet them with a personalized message like, “Great to see you again, [Name]! Let’s get you enrolled in [specific program].” This custom journey makes them feel recognized and valued while keeping your brand top-of-mind throughout the process.
Interactive Volunteer Sign-Up Forms with Personalization
Engage volunteers with interactive, branded sign-up forms that highlight your nonprofit’s unique voice and mission. For example, instead of just asking for general contact info, incorporate a short quiz or fun personality survey like, “What type of volunteer are you? Choose your adventure!” Then, based on their responses, tailor the volunteer opportunities shown to match their interests, creating a personalized experience that strengthens your nonprofit’s brand and mission alignment.
Branded Fundraising Campaigns with Social Sharing Integration
For nonprofits running a fundraising campaign, make your forms more engaging by allowing donors to create personalized, shareable donation pages. For example, if someone donates for a specific cause, the form could automatically generate a branded social media post or email they can share with friends, amplifying the impact of their donation and spreading your nonprofit’s message. This turns a simple transaction into a community-building moment, with your brand at the center.
Here’s an example from moveon.org
Event Registration with Customizable Giving Options
For both higher ed and nonprofit events, allow registrants to not only sign up for the event but also choose their level of support (e.g., “Attend Only,” “Attend + Donate,” “VIP Experience”) through a customized form. Each option could be linked to branded incentives—like VIP tickets to a donor appreciation event, branded merchandise, or a special shout-out on social media. This adds a layer of personalization while reinforcing your brand’s values.
Mobile-Friendly Advocacy Forms with Real-Time Updates
For nonprofits and higher ed organizations focused on advocacy, create forms that allow users to take action immediately (e.g., signing petitions, contacting lawmakers). Add a landing page with a personalized message and a live signature counter so users see how their support is contributing to a larger movement.
Branded Event Badges for Virtual and In-Person Events
For both nonprofits and higher ed institutions, use branded event forms to generate personalized event badges that participants can access digitally before a conference, symposium, or fundraising gala. These badges could integrate with the event platform, showcasing a user’s involvement with custom colors, logos, and even their areas of interest or expertise. This not only creates a memorable experience but reinforces your brand’s professionalism and attention to detail.
Wrapping Up
The power of your brand lies in executing the small details that make it stand out. Whether it’s adding logos, customizing themes, or personalizing thank-you messages, these thoughtful touches help build recognition and make your brand memorable. Your business might be incredible, but if people can’t recognize it, it won’t matter. Start making your brand unforgettable today!
Need help? FormAssembly makes it easy with pre-made templates, pixel-perfect customization for colors and fonts, and seamless integrations with any platform. With FormAssembly, you can bring your brand to life and give it the visibility it deserves. Learn more, and book your demo today.
