Success Story

Industry

Nonprofit

How Gameflow Interactive Builds Innovative Class Registration Forms

306

Registrations in 90 days

30

Minutes of manual followup saved per registration

Overview

The team at Gameflow Interactive builds custom WordPress integrations used by community organizations to manage registrations for classes and camps. They use FormAssembly’s secure and flexible forms to offer an e-commerce experience for registrants while reducing manual follow-up for staff.

The need for an e-commerce experience

Challenge

While building a class registration integration for their partner PatronManager, the team at Gameflow realized that the registration process would need to be able to handle a variety of respondents. With individuals and large groups registering for classes, the team wanted to provide a streamlined, e-commerce-like experience that would allow for fast checkout, without creating a burden for the organizations hosting the classes and camps. This was difficult with WordPress native forms.

“FormAssembly has allowed us to facilitate really complex solutions that greatly help our organizations.”

Nick Keenan

CEO, Gameflow Interactive

Secure forms with integrated payment processing

Solution

To keep the personal and financial data of the end-users safe, Gameflow uses FormAssembly’s forms to build a registration system that handles the different needs of the hosting organizations. From registering new students, to collecting payments through Authorize.net or Stripe, Gameflow’s process offers a cart-like checkout system that allows for multiple registrations at a time, with data flowing securely from FormAssembly to payment processors and Salesforce.

Not only does this improve user experience, but it simplifies the follow-up for organizational staff.

Gameflow’s favorite features

A few key features helped solidify FormAssembly as the perfect class registration form builder for Gameflow Interactive and its clients.

Secure forms

Gameflow saw an issue with collecting personal information about students through WordPress. Handling checkout and customer data using FormAssembly’s PCI compliant payment integrations ensures that sensitive data is handled appropriately.

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Custom branding

The organizations that Gameflow supports each have a unique image and need to offer a cohesive brand experience. Nick reported that FormAssembly’s CSS and JavaScript features make it easy to create professional, branded forms that adapt to each organization

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Hidden fields

Nick reports that form respondents may see only 50% of what’s contained in an actual form. Since registration forms often handle discounts, fees, multiple students and other advanced objects, nested objects are critical. FormAssembly’s forms offer fields that can handle calculations and conditional logic to provide a smooth user experience.

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