Success Story

Industry

Healthcare

Gigi’s Playhouse Scales Operations with FormAssemby

5

Major forms in use (consolidated from 250 forms)

46

Locations in the US & Mexico

35%

Annual growth in families served

Overview

GiGi’s Playhouse was founded to challenge and transform the negative perceptions surrounding a Down syndrome diagnosis. Their mission is to change the world’s view of Down syndrome by helping individuals reach their full potential through comprehensive support. From prenatal diagnosis through early adulthood, GiGi’s Playhouse offers free educational, therapeutic, and career development services to people with Down’s syndrome.
GiGi’s Playhouse selected FormAssembly to scale its operations, improve responsiveness, and streamline processes from web forms to workflows.

Could not scale

Challenge

GiGi’s Playhouse was expanding rapidly, approaching 20 locations and managing operations with a mix of Donor Perfect, Google Sheets, and Access databases. However, syncing data between these systems was slow, often taking over a day to update email marketing systems. This delay impacted their ability to respond promptly. To meet demand, they recognized a need for a faster, more streamlined solution.

The team at GiGi’s Playhouse encountered another challenge: empowering location managers across the country while managing operations effectively. Providing Salesforce licenses to each individual was not practical. Recognizing this, the IT team saw FormAssembly as an ideal solution for streamlining operations and managing nonprofit data collection efficiently without the need for extensive Salesforce access.

“All nonprofits struggle with volunteer recruitment, with very few solutions. FormAssembly is such a great way for us to empower others.”

Clare Mitchell

Chief Information Officer

A FormAssembly + Salesforce solution

Solution

They learned that One Goal, another nonprofit, was achieving impressive results with FormAssembly and Salesforce, and decided they wanted to replicate that success. By leveraging FormAssembly’s powerful features, such as conditional processing, they consolidated over 250 separate online forms into just 5 streamlined forms. With seamless Salesforce integration, GiGi’s Playhouse reduced IT support needs, simplified form management, and eliminated unnecessary intermediaries. This transformation enabled real-time record updates and significantly boosted operational efficiency.

Results

By using FormAssembly for Program Registration, Gathering Program Outcomes, Volunteer Interest, Volunteer Management, and other use cases, the centrally-located IT team receives fewer tickets than ever before. Instead of constantly training new individuals when turnover happens, the team can rely upon tried-and-true form systems that eliminate hassle.

5

Major forms in use (consolidated from 250 forms)

46

Locations in the US & Mexico

35%

year-over-year growth in families served

200,000+

Free program hours annually

Powerful form-building features

Salesforce connector

FormAssembly with the Salesforce Nonprofit Starter Pack adds individual contacts into household records, which has a helpful impact regarding duplicate management and donation tracking. Additionally FormAssembly looks for duplicate contact records to keep data clean and organized.

Prefill connector & conditional logic

Tools like the Prefill Connector and Conditional Logic allow anyone in charge of playhouse operations to easily select which programs are available at a given time. The ability to delegate this task to individual playhouse teams alleviates burden from primary IT staff.

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Notifications

FormAssembly’s notification settings also allow staff to keep up with every step in the volunteer recruitment process and to track the activity for individual playhouse locations. When it comes to data management for nonprofits, having timely notifications is key to seamless processes.

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Say goodbye to outdated online forms.

Speak with a member of the FormAssembly team today!