Success Story
Industry
Nonprofit
Impact Labs Uses Gamified Forms to Understand Community Challenges
July 2019
official program kickoff
Nov 2019
Dreamforce debut
350+
responses captured with FormAssembly web-forms
Overview
Impact Labs is a Salesforce program that works to design innovative solutions that address community challenges. To boost their feedback-gathering efforts, Impact Labs built a gamified submission tool to solicit feedback and ideas. They use FormAssembly to provide a seamless interface between their “Mad libs” style forms and Salesforce.
Going big with real-time data
Challenge
Impact Labs engages in a great deal of social listening across a broad community of Salesforce.org users as well as individuals in philanthropy, not-for-profit organizations, K-12 systems, and higher education institutions
To serve these diverse groups, the team wanted to create a visual presentation for capturing feedback on community challenges in near-real time.
First, their team built a backend system in Salesforce. Then, they developed a process that would collect attendee responses while showcasing that information in a live setting, as the data was collected. But they wanted to gamify the process to make it fun for participants.
“FormAssembly was such a great addition and enhancement to our submission app. It was not only super easy to build out, but it made it super engaging and easy to use for customers.”
Gamified forms integrated to salesforce
Solution
Impact Labs used FormAssembly’s Salesforce integration to create a public-facing form with a backend built in Salesforce.org. The result was a “Mad Libs” style game that allowed event attendees to:
- Name a social challenge or community issue
- Name a specific user group that the issue affects
- Describe the desired impact after a change is implemented
Impact Labs’ developers were able to build out different screens with forms that provided an engaging and entertaining user experience. This allowed respondents to not only watch as their own response was recorded but to see what other people were saying as well.
“FormAssembly was such a great addition and enhancement to our submission app. It was not only super easy to build out, but it made it super engaging and easy to use for customers,” Tyler said.
Take your data collection on the go.
Talk to a member of the FormAssembly team today to hear more about form-building on mobile.