Success Story
Industry
Healthcare
Oxford Streamlines Data Collection Practices with School-Wide Platform Adoption
117
forms converted to FormAssembly during website overhaul
137
FormAssembly forms currently in use
Overview
Universal platform adoption with Salesforce has had a significant impact on the University of Oxford Saïd Business School’s student data strategies and workflows. Implementing FormAssembly as the singular area of data collection has allowed professionals at the Business School to streamline complex lead generation processes and improve data management.
Inconsistent branding, difficult tracking
Challenge
Before working with FormAssembly, the team at the Business School was using Drupal forms to build forms and place them on their website. Separate users could create forms, but this resulted in a lack of consistency. Pain points revolved around the GDPR and higher education, consistent branding and language, and web form maintenance and monitoring. Staff members also required easier ways to clone forms, track analytics, and simplify lead generation.
“All of those different departments had different teams that owned different web forms that were on the website. which was very hard to manage, very hard to keep consistency, naming conventions with different levels of information collected.”
A single solution for the entire school
Solution
FormAssembly provides superior online data collection for schools. Professionals at the Saïd Business School can now customize forms while bringing all of their data collection needs under one main umbrella. Salesforce integration is of utmost importance in ensuring success. Moreover, the ability to embed lead generation forms on the school’s website or to use them in a stand-alone way at events allows for on-the-go data collection.
Results
By using custom CSS, University staff can provide better brand consistency across their many web forms
117
forms converted to FormAssembly during website overhaul
137
FormAssembly forms currently in use
What’s next?
Staff at Saïd Business School are currently developing an exciting web form process to engage with the student and alumni community. They are looking to use web forms across new community channels as a way to further connect and utilize student data.
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