You’ve put a lot of time and effort into building the perfect web form. Your form is on-brand, user-friendly, and accessible. But it’s not giving you the submissions you expected. Why are individuals bouncing instead of converting? It could be your CTA.
Sign up. Learn more. Submit. These call-to-action triggers may have worked in the past. But audiences today are more knowledgeable than ever and they have higher expectations. They’re looking for greater personalization, clear solutions to their problems, and worthwhile investments.
CTA buttons have the power to captivate your audience and increase form conversions — by an average of 202%, according to Hubspot — but only if your CTAs are personalized.
CTA copy more powerful than “Submit”
Different web forms call for different CTA button copy. Before brainstorming CTA copy, start by understanding your target audience and the goals for the web form. You’ll be able to better determine if your CTA should drive a benefit, spark curiosity, highlight instant gratification, aggravate a problem, or offer a solution. Your CTA copy should be relevant and create a sense of urgency to get users to click.
If you’re stuck on how to personalize your CTA triggers, here are 50 phrases to get you started.
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- Connect with Us
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- Claim My Free Resource
- Get the Download
- Download Now
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- I Want In
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- Tell Us Your Thoughts
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Product demo request
- Request a Demo
- See It in Action
- Book a Demo
- I Want a Demo
- See a Product Demo
Account registration
- Get Started
- Create My Account
- Start My Journey
- Join the Community
- Sign Me Up
Support ticket
- Report an Issue
- Resolve My Problem
- Get Assistance
- Request Help
- I Need Support
Partnership inquiry
- Explore Opportunities
- Let’s Partner Up
- Join Our Community
- Start Collaborating
- Get Connected
Keep optimizing your web forms
Creating the perfect CTA trigger is only one part of building an optimized web form. Learn all the best practices for designing user-friendly forms by reading our Ultimate Guide to Web Forms or by downloading in our eBook, 4 Steps to Better Web Forms.
