Today’s financial services (Finserv) organizations are deeply entrenched in applications, online tools, and services, with a demand for secure, fast service.
The data gathered from these applications and tools enables financial services organizations to gain valuable insights into customer behavior, preferences, and trends. With access to this data, organizations can personalize services, identify trends and areas for growth, improve process bottlenecks, and develop better products.
Gathering data from these interactions, applications, and requests is crucial for driving innovation and maintaining a competitive edge.
Now imagine what this data could do if fed into a powerful generative AI tool that makes recommendations and inferences to take your information a step further?
You don’t have to imagine this because we’ve arrived at that reality. The integration of web forms, survey, or quiz data with Salesforce Einstein AI represents one of the most significant advancements in this domain. This integration revolutionizes how financial institutions use data for decision-making and customer experience improvements. This blog looks at the path of data from web forms to the brain of Einstein AI, showcasing its potential for organizations with Salesforce and data collection integrations to transform their business processes into a smarter, more accurate state.
Step 1 – web forms
Web forms act as gateways to capturing valuable data from customers, prospects, and stakeholders. Whether for lead generation, customer feedback, account or loan applications, web forms play a pivotal role in gathering crucial information fueling business growth and decision-making.
Step 2 – web forms integrated with Salesforce
Seamlessly integrating web forms with Salesforce offers financial institutions a centralized repository for storing and interpreting data. This integration streamlines data capture processes, eliminating manual entry errors and ensuring data accuracy. Moreover, Salesforce’s robust features empower organizations to automate workflows, track interactions, and derive actionable insights from data collected through web forms.
That’s great. But what if we take these benefits a step further?
Step 3 – enter Einstein AI
At the core of Salesforce’s AI capabilities lies Einstein AI, a powerful generative learning model that uses, natural language processing, machine learning algorithms, and predictive analytics to analyze data, unearth patterns, and make intelligent recommendations. The ability to feed the data collected from web forms and more directly into Einstein AI through data integration is transformative, enriching the AI model with diverse datasets and enabling real-time learning and adaptation.
How data collection makes Einstein AI smarter
- Enhanced Personalization: Data collected from web forms, quizzes, polls and surveys provides valuable insights into customer preferences, behaviors, and demographics. Feeding this data into Einstein AI enables financial institutions to personalize marketing campaigns, recommend tailored products or services, and deliver hyper-targeted experiences to customers.
- Behavioral Insights: Data collected from web forms can provide valuable behavioral insights into how customers interact with financial services platforms. By analyzing user behavior captured through forms, Einstein AI can identify patterns, preferences, and pain points, allowing financial institutions to optimize user experiences and tailor offerings to better meet customer needs.
- Predictive Analytics: With a rich dataset at its disposal, Einstein AI performs predictive analytics to forecast trends, identify opportunities, and mitigate risks in the FinServ industry. Analyzing historical data from web forms enables Einstein AI to anticipate customer needs, detect patterns, and optimize business processes for greater efficiency and effectiveness.
- Automated Decision-Making: Integrating web forms with Salesforce and Einstein AI empowers financial institutions to automate decision-making processes based on predefined rules and predictive models. Whether for lead scoring, credit risk assessment, or fraud detection, Einstein AI enables data-driven decisions at scale, allowing teams to focus on strategic initiatives and value-added tasks.
- Fraud Detection and Risk Management: Not all data collection platforms are created equally and some are certainly less secure than others. Einstein AI can analyze data collected from web forms, to help financial institutions detect potential fraudulent activities and manage risks more effectively. With advanced machine learning algorithms, Einstein AI can identify suspicious patterns and anomalies in transaction data, helping to protect both the institution and its customers from financial threats.
Conclusion
The evolution of raw data into actionable insights, which AI depends on for informed decision-making, marks a pivotal shift in how institutions, both financial and otherwise, leverage technology to maximize their data assets and revolutionize customer experiences.
Embracing this advancement enables organizations to get fresh perspectives, new insights, optimized operations, and a competitive edge in meeting consumer demand in financial services. The fusion of data collection with AI-powered CRMs promises to elevate the customer experience and organizational workflow to unprecedented levels of intelligence and efficiency.
Want to try a test run of FormAssembly powered Einstein? Sign up for a free trial today, no credit card required.
