Success Story
Industry
Nonprofit
AAP Saves Time and Collects Cleaner Data with Salesforce Integrated Web Forms
50 forms
across their multi-lingual websites.
Over 900
confiscated and saved animals by AAP from 2001-2021.
4 years
of time and money savings with FormAssembly.
Overview
AAP (Animal Advocacy and Protection) Foundation advocates across Europe for better laws and regulations to prevent animal suffering and rescues and rehabilitates exotic animals that are victims of wildlife trafficking. They use Salesforce integrated webforms to offer dynamic experiences across their site, saving time so they can focus on what matters most, protecting animals.
Keeping tour availability up to date
Challenge
AAP had successfully utilized FormAssembly for years but encountered difficulties managing tour organization within their sanctuary. Maintaining an up-to-date picklist of available tours was a time-consuming task. Recognizing the need for a more efficient solution, Stephan sought a way to simplify their multi-lingual website’s integration with Salesforce CRM. To address these challenges, AAP decided to invest in FormAssembly’s Salesforce integration.
“All [50-60 forms on the website] are either sending notification emails or connected Salesforce. […] It’s all automated, a big efficiency gain.”
Salesforce integration
Solution
After discussing their situation with FormAssembly, AAP decided purchasing the Salesforce integration was the right thing to do. “As a nonprofit, every dollar we spend on technology we cannot spend on animals, so we are very cautious with what we spend.” The investment has given AAP an advantage because the forms on their website is now seamlessly integrated with Salesforce. By using formulas to standardize data before syncing it to Salesforce, AAP is also avoiding tedious data correction. “[The integration] saves us a lot of time, and errors as well. It’s all automated, a big efficiency gain.”
Results
As an advocate for those without a voice of their own AAP needs to harness time and money savings to give back to their goal of advocating for exotic animals. With FormAssembly and our robust Salesforce integration, they could do just that and welcome the public into their sanctuaries to further spread their organization’s message to provide exotic animals a better future.
50 forms
across their multi-lingual websites.
12-25
main age group of those receiving services
3000+
records created in Salesforce via connectors
